
Closer look at an ER alternative
Local news station, WIVB highlights WNY Immediate Care in its piece Closer look at an ER alternative.

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WNY Immediate Care Patients Visit Drive-Thru Flu Clinic
September 27, 2010
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Exigence-Managed Emergency Department Wins State Award
July 5, 2011
Mercy Hospital of Buffalo was presented with the 2011 Pinnacle Award for Quality and Patient Safety by the Healthcare Association of New York State on June 23 at the association’s annual conference.
The statewide award was provided to Mercy for its accomplishments in patient safety initiatives in addition to vast Emergency Department improvements.
The Exigence Group, a healthcare management company based in Amherst, NY, has managed the Emergency Department of Mercy Hospital of Buffalo since 2000.
Mercy won the award for its developments in efficiency of care and a program designed to address overcrowding in the emergency department.
Rochester Immediate Care Opens New Facility
June 13, 2011
New facility in Webster offers a faster alternative to the emergency room for treatment of non-life threatening illness and injury, improves access to care in the face of an expected shortage of primary care physicians in the Rochester area
On June 20, 2011, adults, teenagers and children living, working, and playing in Webster, New York and its surrounding areas will have a new and fast option for the treatment of non-life threatening illness and injury: Rochester Immediate Care - Webster.
Located at 1065 Ridge Road (across from Dick’s/Target Plaza), Rochester Immediate Care - Webster is a new, fully appointed and staffed medical facility providing medical care for non-life threatening injuries and illness, offering both access and speed when a personal physician is not available and a trip to the emergency department will likely disrupt an entire day or evening and cost significantly more.
The opening of Rochester Immediate Care – Webster comes at a time when economic forces and practice trends are changing how care is delivered. A 2010 report by Excellus on the use of emergency rooms in upstate New York found at least 43% of emergency room visits in the Finger Lakes Region were not necessary, wasting millions of healthcare dollars, and could have been conducted in other settings. However, Medical Society and medical school surveys of the number of primary care physicians in practice, such as internists (who care for adults), show their numbers are declining. As these two forces converge, problems of access to care emerge. Who will provide care to people with non-life threatening illness and injury if ER visits are discouraged and fewer physicians are in private practice? One answer, both locally and nationwide, can be found with urgent or immediate care facilities.
The newly constructed Webster facility features a warm and welcoming lobby and waiting area, 12 new exam and two treatment rooms, and is equipped with X-ray, laboratory and other diagnostic capabilities. Led by medical director Pam Sullivan, M.D., nurses, physician assistants and other board certified physicians care for all patients. RIC accepts most insurance coverage, including Excellus BlueCross BlueShield, MVP, Medicare, POMCO, CIGNA and other health care plans.
Rochester Immediate Care – Webster is open from 9:00 am to 9:00 pm Monday through Friday and 9:00 am to 8:00 pm on weekends, 365 days a year. No appointments are required. In most cases, patients are treated and released in about an hour. The cost to both the patient and insurance provider is significantly lower than the cost of a visit to an emergency room. The phone number is 585-872-2273; the web site is www.rochesterimmediatecare.com
Typical of the illnesses and injuries treated at Rochester Immediate Care are cuts and lacerations, animal and insect bites, sprains and fractures, eye injuries, minor burns, ear infections, cold and flu symptoms, pneumonia and bronchitis, urinary tract and other infections, abdominal and back pain. In addition, Rochester Immediate Care conducts school, employment and sports-related physical exams.
Managed by The Exigence Group, LLC of Amherst, NY, Rochester Immediate Care - Webster is the company’s second facility in the Rochester area and eighth facility overall; it manages four Immediate Care facilities in the Buffalo area and one in Austin, Texas. Rochester Immediate Care – Greece (2745 West Ridge Road, next to Wegmans/Ridgemont Plaza) opened in May of 2010.
“The communities we serve have embraced the Immediate Care concept and we fully expect the Webster area to do the same,” said Gregory Daniel, M.D., M.B.A., Chief Executive Officer of The Exigence Group. “By providing convenient, quality healthcare by board certified physicians and experienced staff, and a friendly and welcoming experience, Rochester Immediate Care in Webster will meet consumer demand for this kind of medical service.”
“We’re pleased have Dr. Pam Sullivan as our medical director in Webster,” he adds. “She’s an experienced emergency medicine physician who has worked in a variety of emergency department settings in Rochester and has great rapport with both patients and the area’s physicians.
“Dr. Sullivan assures that each and every patient receives high quality medical care and has a comfortable and satisfying experience at our new Webster facility, the same way Dr. Janet Williams does for patients seeking care at our Greece facility.”
Rochester Immediate Care is in the process of earning accreditation by the Joint Commission, the only national organization that sets standards for quality and safety in full service urgent care centers.
Occupational Medicine
Sharing space with Rochester Immediate Care is another Exigence–managed company, Pulse Occupational Medicine, which helps businesses reduce injuries, lower costs, and promote a safe workplace. Pulse offers customized programs and individual case management support to hundreds of companies, from small start-ups to large corporations with thousands of employees.
Led by Karl Auerbach, M.D., a locally and nationally prominent occupational health specialist, Pulse’s occupational health team includes specially trained nurses and technicians who stay current with Federal and State workplace safety and workers compensation regulations. Pulse offers a range of customized services including injury care, case management, pre-placement evaluation, drug screening, DOT physicals, Medical Review Officer (MRO) services, executive physicals, educational programs and health and wellness programs.
Immediate Care, Dr. Greg Daniel Recognized in Mayor Brown's State of the City Address
February 18, 2011
Western New York Immediate Care was recognized by City of Buffalo Mayor Byron Brown as one of the “key projects that add jobs to our city’s economy, strengthen our tax base and position us for greater economic development” in his 2011 State of the City Address.
Mayor Brown said, “Western New York Immediate Care plans to demolish the Gallagher Printing building on Delaware Avenue in North Buffalo and replace it with an over $3 million state-of-the-art urgent care facility that will employ 28 people. I would like to thank Dr. Gregory Daniel for his investment in Buffalo.”
Other corporations specifically cited include Galvstar Steel, Rich Products, TVGA Associates and First Niagara Bank.
The Exigence Group names new WNY Immediate Care Site Administrator
September 8, 2010
AMHERST, NY—The Exigence Group has hired Brenda Ackley as Site Administrator for Western New York Immediate Care’s Transit Road location.
Ms. Ackley will oversee all administrative and operational aspects of her Immediate Care facility. This will include planning, organizing, directing, and coordinating the clinical department and the employees, providing leadership and direction to professional and clerical staff. She most recently served as the Executive Director of Bassett Park Manor in Williamsville. She earned a Master of Health Services Administration from Xavier University in Ohio and a B.S. in health Services Administration from the State University College of New York Brockport.
Western New York Immediate Care physicians warn about whooping cough
August 27, 2010
AMHERST, NY—In light of the current whooping cough (pertussis) epidemic in California, which is on pace to be the largest there in decades, and increasing pertussis activity in Pennsylvania and in upstate New York (as reported by the New York Times), physicians at Western New York Immediate Care express concern for the residents of the Buffalo area:
While whooping cough (pertussis) mostly affects infants under one year of age, it can also cause significant symptoms in toddlers and school-age children as well as adults that can last up to three months or longer if untreated. The bacteria that cause pertussis can be spread by children who did not receive their vaccines or by adults who may have received the vaccines as children but did not receive a booster and are no longer immune.
While all infants and children should be vaccinated in the regimen recommended by the Centers for Disease Control, older children and adults also must be up to date with their vaccines, both to prevent them from getting sick themselves and so they don’t aid and abet the transmission of pertussis to others.
“While pertussis in infants and children remains an on-going health concern, what is emerging is a renewed concern for teenagers and adults who have let their childhood vaccinations lapse,” says WNY Immediate Care medical director Joseph Chow, M.D. “This appears to be part of the problem in California and what we want to avoid in Buffalo - we can’t let teens and adults off the hook.”
“Adults and teens who have not kept up with their booster shots leave themselves vulnerable to this highly infectious bacteria – they can catch it and suffer the serious effects of whooping cough AND they can spread it to others.”
Pertussis starts like a common cold but then often progresses to intense, almost violent, fits of coughing followed by a forced gulping for air with a “whooping” sound (hence, its popular name). There is often no or only low grade fever. This can be a tricky symptom for older patients as the characteristic "whoop" is mostly absent.
Pertussis can cause pneumonia, seizures and death, particularly in infants less than four months of age. In adults, it causes a stubborn, annoying, sometimes violent cough that just doesn’t go away or get better.
Dr. Chow’s immediate recommendations:
• Parents should make sure their children receive the recommended 5-dose primary vaccination series against pertussis (DTaP) at 2, 4, 6 and 15-18 months and at 4-6 years of age. This series is required of children before they enter school.
• Parents must seek medical attention immediately if their child develops a severe cough that interferes with feeding and/or sleeping and for milder coughs that don’t improve after a week.
• Adolescents (ideally at age 11-12) and adults should receive a booster vaccine for pertussis.
• Anyone who has been in close contact with a known or suspected case of pertussis should seek medical care to determine if testing, antibiotic prophylaxis and/or boost vaccination is indicated.
• Adults and adolescents with severe cough or coughs lasting longer than two weeks should be evaluated by a physician.
• Practice good cough hygiene (cover your cough, wash your hands frequently, etc.).
• Adults: Stay away from infants when you are coughing.
Austin Immediate Care physicians warn about whooping cough
August 13, 2010
AUSTIN, TX--In light of the current whooping cough (pertussis) epidemic in California, which is on pace to be the largest there in decades, physicians at Austin Immediate Care express concern for the residents of the Austin, Texas area:
While whooping cough (pertussis) mostly affects infants under one year of age, it can also cause significant symptoms in toddlers and school-age children as well as adults that can last up to three months or longer if untreated. The bacteria that cause pertussis can be spread by children who did not receive their vaccines or by adults who may have received the vaccines as children but did not receive a booster and are no longer immune. While all infants and children should be vaccinated in the regimen recommended by the Centers for Disease Control, older children and adults also must be up to date with their vaccines, both to prevent them from getting sick themselves and so they don’t aid and abet the transmission of pertussis to others.
Most states have public health regulations that require immunization against pertussis (as well as tetanus and diphtheria) among infants and pre-schoolers, “but not every parent follows these guidelines,” says Austin Immediate Care medical director Jordan Laroe, M.D. “This appears to be part of the problem in California and what we want to avoid in Texas.
“Parents who do not vaccinate their children leave them vulnerable to a highly infectious and devastating disease.”
The California Dept. of Public Health, in a July 19th press briefing, says the state is facing an epidemic. Between Jan. 1 and July 16, there were 1,496 reported cases of pertussis and another 700 cases under investigation. Six infants have died. During all of 2009, there were 965 reported cases and three deaths.
Dr. Laroe is concerned by the rising number of cases of pertussis, both here in Austin and nationwide. She and her colleague at Austin Immediate Care, Brian Bobb, M.D., have seen several cases of pertussis during the past few months, including a patient whose illness was severe enough to require hospitalization.
Pertussis starts like a common cold but then often progresses to intense, almost violent, fits of coughing followed by a forced gulping for air. Some patients present with atypical symptoms, and many infants in particular do not exhibit the characteristic “whooping” sound (hence, its popular name), which can make the diagnosis difficult to make. There is often no or only low grade fever.
Pertussis can cause pneumonia, seizures and death, particularly in infants less than four months of age.
Dr. Laroe’s immediate recommendations for the residents of Austin:
- Parents should make sure their children receive the recommended 5-dose primary vaccination series against pertussis (DTaP) at 2, 4, 6 and 15-18 months and at 4-6 years of age.
- Parents must seek medical attention immediately if their child develops a severe cough that interferes with feeding and/or sleeping and for milder coughs that don’t improve after a week.
- Adolescents (ideally at age 11-12) and adults should receive a booster vaccine for pertussis.
- Anyone who has been in close contact with a known or suspected case of pertussis should seek medical care to determine if testing, antibiotic prophylaxis and/or boost vaccination is indicated.
- Adults with severe cough or coughs lasting longer than two weeks should be evaluated by a physician.
- Practice and teach your children good cough hygiene (cover your cough, wash your hands frequently, etc.).
- Stay away from infants when you are coughing.
The basis for Dr. Laroe’s concern is a rising incidence of whooping cough in Travis and the other counties surrounding the Austin area. While not nearly approaching epidemic proportions, the numbers have risen significantly in the past five years, as expressed below as incidences of pertussis per 100,000 population. Preliminary 2010 figures for Travis County indicate a slight decrease early in the year but then an increase since June.
| 2005 | 2006 | 2007 | 2008 | 2009 | |
| Travis | 60.8 | 15.0 | 12.9 | 9.5 | 71.9 |
| Williamson | 75.9 | 31.4 | 29.4 | 18.1 | 256.5 |
| Bastrop | 40.6 | 11.2 | 5.5 | 5.2 | 26.6 |
| Caldwell | 7.8 | 11.2 | 2.8 | 2.7 | 28.9 |
| Hays | 33.4 | 10.5 | 6.4 | 2.7 | 8.9 |
Source: Texas Dept. State Health Services: Incidence per 100,000 population
Western New York Immediate Care is opening its third facility
June 22, 2008
WILLIAMSVILLE, NY—Fueled by overwhelming demand for its services, Western New York Immediate Care is opening its third facility at 3050 Orchard Park Road, Orchard Park on July 22, 2008. WNY Immediate Care provides a fast alternative to emergency room visits for patients with non-life- threatening medical emergencies.
The new location provides access to immediate care in the Southtowns. It is also home to Pulse Occupational Medicine. WNY Immediate Care opened a facility in January 2008 at 2099 Niagara Falls Boulevard in Amherst; its first location at 7616 Transit Road in Williamsville opened in 2005. WNY Immediate Care is managed by Exigence, LLC, headquartered in Williamsville.
“The community has embraced WNY Immediate Care,” said Dr. Gregory Daniel, Chief Executive Officer of Exigence. “By providing convenient, quality healthcare by board certified physicians and experienced staff, WNY Immediate Care is meeting a critical demand.” Combined, the facilities expect to provide service to more than 50,000 patients each year. Currently, more than 50 people work at WNY Immediate Care and Pulse.
In most cases, patients at WNY Immediate Care are treated and released in less than one hour. The cost to both the patient and insurance provider is significantly lower than the cost of a visit to an emergency room.
“When primary care physicians are unavailable, we are an alternative to long wait times at emergency rooms. By treating low-acuity patients we help to alleviate overcrowding at local ERs, allowing them to treat the more urgent matters,” said Dr. Joseph Chow, Medical Director of the Orchard Park facility.
WNY Immediate Care facilities offer state-of-the-art treatment rooms, CLIA-certified laboratories, x-ray and diagnostic imaging. “In addition to clinical excellence, patients are impressed by the facilities themselves which are designed to be efficient, comfortable and welcoming. The entire patient experience is of utmost concern to everyone in our organization,” said Dr Daniel.
Western New York Immediate Care is one of only two urgent care centers in New York State to earn the Urgent Care Accreditation Award of Distinction. The Award is the final product of an extensive accreditation process by the Urgent Care Association of America which examines both clinical and operational procedures. The award is granted to urgent care centers that consistently demonstrate the meeting of exceptional quality standards in the daily delivery of care.
Pulse Occupational Medicine has extensive experience helping businesses reduce injuries, lower costs, and promote a safe workplace. Pulse offers customized programs and individual case management support to more than 150 companies, from small start-ups to large corporations with hundreds of employees.
Pulse’s occupational health team includes board-certified physicians and specially trained nurses and technicians who stay current with federal and state workplace safety and workers compensation regulations. Pulse offers a range of customized services including injury care, case management, pre-placement evaluation, drug screening, DOT physicals, Medical Review Officer (MRO) services, executive physicals, educational programs and health and wellness programs.
WNY Immediate Care and Pulse Occupational Medicine are open from 10:00 a.m. to 10:00 p.m. Monday through Friday, and 10:00 a.m. – 8:00 p.m., Saturday and Sunday. The centers are open 365 days a year, including holidays.
For media inquiries, please contact Claire Jones at 716.204.4500 (office) or 716.817.2928 (direct). We also have media-friendly experts who are willing to comment on urgent care medicine and facilities, emergency medicine, hospitalist programs and a host of other healthcare-related issues.
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September 2010 Newsletter (.pdf, 209kb)
Vaccines: They’re not just for kids
LAST CHANCE: Win $100 from Immediate Care!
Bullying: Help your child handle a school bully
August 2010 Newsletter (.pdf, 229kb)
Whooping cough: The next epidemic?
Fast food: 5 ways to healthier meals
First aid for tick bites
July 2010 Newsletter (.pdf, 188kb)
Are some sushi dishes lower in calories than others?
Children's swimming: Keep health risks at bay
Expectant fathers: Dads need attention, too
June 2010 Newsletter (.pdf, 209kb)
WNY Immediate Care Events
Allergy treatment tips for patients on a budget
Golf injuries: Why it pays to play it safe
May 2010 Newsletter (.pdf, 147kb)
Rochester Immediate Care Set To Open
WNY Immediate Care At The Buffalo Bills Field House
Tripping Over Pets Sends Thousands to ER
5 Ways to Keep Your Cool When the Mercury Spikes
April 2010 Newsletter (.pdf, 147kb)
Helpful Tips For Runners
Do energy drinks really boost energy?
Is sea salt better for your health?
Tanning beds face new taxes and restrictions
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• Agency for Healthcare Research and Quality: The AHRQ has compiled healthcare "report cards" that provide comparative information on the quality of health plans, hospitals, medical groups, individual physicians, nursing homes and other providers of care.
• American Board of Medical Specialties: The A.B.M.S. has a doctor-finder function that reports a physician's board certification.
• American Cancer Society
• American Lung Association
• Health Day News
• Mayo Clinic
• Medline Plus, a service of the U.S. National Library of Medicine and the National Institutes of Health
• Men's Health Magazine
• The United States Department of Health and Human Services, Hospital Compare: This site provides information from participating hospitals on how well those hospitals care for patients with certain medical conditions or surgical procedures. Also included are the results from patient surveys on quality of care during hospital stays.
• Web MD






